Plan a Compelling, ROI-focused Marketing Strategy
Digital Marketing is marketing done the right way. Market your brand with real-time, measurable results via the most effective communication channels.
MarketLight is a digital marketing consultancy firm. We advise leaders on digital marketing strategy backed by extensive research, helping them understand how digital marketing can help them achieve top line growth. Leaders will have a comprehensive, sustainable system of thought to move their marketing forward in the digital space.
We help leaders plan a strategic roadmap to achieve their business targets, set key KPIs, and benchmark their marketing performance against the industry. We help leaders ensure that any implementation carried out is aligned with business goals. A clear framework & standards also allow businesses to better track & improve their return on investment in the digital space.
MarketLight will review and measure current SEO efforts through market research, web analytics & study of competitor landscape
MarketLight will conduct discussion with key stakeholders and determine online positioning, target audience & SEO priority factors, as well as to ensure alignment with the corporate strategy.
MarketLight will assist in developing the SEO strategy & approach for you, which may include optimizing for mobile search, focusing on a variety of keywords, ensuring long tail phrases are captured, etc. A roadmap will also be developed with you. This roadmap will be split into a few categories.
One-time execution of SEO strategy & website optimization, alongside company’s senior management during practical live hands-on capability building sessions.
MarketLight will conduct a thorough check on existing efforts (Social Media Marketing Audit) through primary and secondary research to understand the market and our client’s competitors.
We work closely with the relevant stakeholders to choose an effective combination of social media platforms and narrow down the target audience. We will also use the research to establish clear and strong marketing messages in line with the business goals of the SME.
Develop social media strategy and roadmap
One-time execution of social media campaign with relevant iterations
Study current market trends and existing email marketing efforts to identify possible areas of improvement and come up with new efforts in form of templates and drafts.
Discuss the outcomes of the market research relevant stakeholders. Incorporate the value proposition and the distinct marketing message effectively in the emails.
Develop a sustainable email marketing strategy, workflow and a pragmatic timeline.
Formulate an electronic direct mailer (eDM) template and ensure there is consistency in all email communications with key stakeholders
MarketLight will prepare findings and analysis on the type of content that successful sites with high user engagement in similar industries do.
We will create a content marketing strategy for you and develop a relevant roadmap. This will include the following:
One-time content marketing implementation via capability building sessions, where implementation is done in front of senior management to transfer execution knowledge for the implementation of strategy.